Our client was looking to promote its group of well-known international hotel brands by “re-introducing” one specific brand each month. The challenge was to create a method of holding interest for a several-month campaign while explaining the benefits of each brand in a creative way.
We created an online game which introduced features from a specific hotel and brand. As the user interacted with the hotel map colorful pictures and benefits of the brand were discovered. The user wins after succesfully guessing the correct hotel location of our hero, Jack Traveler. Each month a different brand and prize was introduced.
The HSMAI Adrian Award is the world's most renowned and prestigious advertising, public relations, and digital marketing competition tailored for the hospitality, travel, and tourism industries.